— PROJECT NAME
CoStar Website Redesign
— ROLE
Graphic Design
Branding
— DATE
10/2019
Updating a six-year-old product page styling while preserving functionality and brand identity involved a careful balance of modernizing the design while retaining familiar elements.
I began by conducting a thorough analysis of current design trends and user expectations in the industry. Refreshed color palettes and picked subtle yet impactful visual enhancements to create a contemporary look. Maintained consistency with the existing brand by incorporating recognizable elements such as logos, color schemes, and brand-specific imagery.